Dreamed that they showed one of their new BlackBerry jets in a commercial performing a test flight. It was black with the BlackBerry symbol on it and it looked pretty sleek as it took off for the sky, guided by the voice of mission control. Then it performed stunts, rolling sideways, upside down and even simulating a crash and burn scenario. Then the neighbor’s dog barked and woke me up.
In reality, as many people know, BlackBerry now, according to the Wall Street Journal and other news sources, unfortunately has income performance so poor, that the once mighty, global tech company, and original smartphone maker, is laying off alot of people, and may be sold off, or broken apart, since it really did crash and burn, not in a simulation.
It’s also odd, since I have a BlackBerry Playbook, which I got free by working on a progressive dream alarm clock app in a local BlackBerry hackathon, and it died, when I called customer service recently, they acted in denial of this bad news. They even said new devices are coming out all the time and they knew nothing about the companies troubles. It’s true, they did release a new phone just the other day, but with the negative headlines the company is making, what is the future of a device like this no matter how great it could be? I like my BlackBerry Playbook alot, but one fault the company has is it continually expects users to download supposedly updated software,
treating users like programmers. Recently, another request for downloading a software update appeared on my Playbook. I downloaded every other software upgrade for it before, even though the downloads do nothing or very little for it’s performance. Before blindly obeying this time, I read some CrackBerry reviews of the update. Most people thought their Playbook was faster after the update, but one person said it erased all of their data, so I thought to myself, why not back up my data first on my laptop and then download the update? That way, I’ll have the increase in speed and retain my data. Here was the problem: the battery was dying and I had to charge it up before I could backup my data. But all of a sudden, the plug I was using no longer fit, so I couldn’t charge it up anymore and it just died. I told customer service about this, and they told me to hook up my Playbook to my computer or send it in to them for repairs, which would be the second time I did that in two years. So since I’ve recently closed a million dollar real estate deal, and can buy a new tablet, I think I won’t send it back. Why spend more time on an operating system that doesn’t have much of a future? But who knows? Maybe in the future, possibly partly because of this article, BlackBerry will become an aircraft or even an aerospace company. Maybe that will become their final software update.